Better Revenue Through UX
Updated: 2012-06-30 23:27:57
Work Ideas Events About Contact Search May 21, 2012 Better Revenue Through UX By Brandon Schauer 0 Comments Smart UX managers deliver better experiences and better revenue . That's their . job At the heart of this year's MX Conference was a talk by Hotwire Group's head of mobile , nbsp Melissa Matross . Her story starts with her hatred of display ads and how they took away from the quality of the Hotwire experience as a necessary evil . Knowing her frustration with the ads , her boss challenged Melissa saying , If you want to get rid of the ads , find a way to replace the revenue . This was the opening that Melissa says changed her . career Before her story's done , you hear how she found revenue , dramatically improved the experience and Hotwire's brand impression , and ignited her :