Better Revenue Through UX
Updated: 2012-06-30 23:27:57
Work Ideas Events About Contact Search May 21, 2012 Better Revenue Through UX By Brandon Schauer 0 Comments Smart UX managers deliver better experiences and better revenue . That's their . job At the heart of this year's MX Conference was a talk by Hotwire Group's head of mobile , nbsp Melissa Matross . Her story starts with her hatred of display ads and how they took away from the quality of the Hotwire experience as a necessary evil . Knowing her frustration with the ads , her boss challenged Melissa saying , If you want to get rid of the ads , find a way to replace the revenue . This was the opening that Melissa says changed her . career Before her story's done , you hear how she found revenue , dramatically improved the experience and Hotwire's brand impression , and ignited her :

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7DFPS is a competition that has been running for the past week. As part of our effort to help support game jams we hooked all participants up with some Pro Unity trials. Head over to 7DFPS.org to check out all the entries and the super awesome keynote vid. I’ve gone ahead and picked out a...
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